Q1: Can my business benefit from a website?

If you answer Yes to any of the questions below... then a website may be an effective way to lower your costs and increase your business.

* Does your staff ever need to answer repetitive questions from customers or potential customers?
* Do you have a marketing budget?
* Do you have any customers that place orders by mail or fax who then have to have their order/s delivered?
* Do you have information that change on a regular basis (weekly, monthly)?
* Do you have customers that you deal with beyond your local area?

Q2: Why should my business have a website?

Today's businesses using websites have the opportunity to:

- Provide an additional method of contact.
   A website lets you find new customers you could never reach before. You can expose your products and
   services to potential customers all over the world!

- Provide new selling opportunities.
   Many people are starting to use the internet to gather information before they buy. They tend to ring companies with   websites because they have more information about them.

- Provide a professional, technological savy image.
   Customers prefer you to be on the internet. A website is an extension of your bricks and mortar business.

- Provide you with the ability to recieve order's online.
   Provide the best possible services by having orders ready for pickup, and/or delivery.
   Reduce the cost for you and your customers to do business together.

- Provide a cheaper medium for communicating new products and/or services.
   Your customers are going online. Growth in home internet connections is growing fast. Many courses require    students    to submit assigments online so the internet is fast becoming a "must have". That provides powerful    marketing    opportunity for your products and services.

- Provide an easy way for your customers to view further information about your business. - 24/7 availability
   Your website can more efficiently illustrate your expertise than any other form of advertising. This is your    valuable    chance to show potential buyers how good you are! This is why you can sell 24 hours a day, even if you    don't get the    phone call until the next day.......you 'sold' them last night on the Internet!

Q3: Once the site is up, why will I need updates?

Your business has competitors ... and your competitors won’t stand still.

It makes sense to assume your competitors will be trying to attract customers, even your customers, using every means at their disposal, including their website?

Q4: Why should I use Shawn Farrow?

Shawn Farrow is an experienced website developer with experience in User Interface Design, holding a Degree in Information Technology (E-Commerce), and has experience in database design, should you need a comprehensive back-end.

Any site developed by Shawn Farrow will be developed comprehensively, using leading-edge technologies for the front and back end, all managed through appropriate system development methodologies.

You determine the business objectives and goals of your website, whilst I make the technical decisions, so as to ensure your site is search engine 'friendly' (on page optimised), and in the best possible website structure to meet your immediate and emerging business goals and objectives.

Q5: What is Search Engine Optimisation?

Search Engines Optimisation (SEO) is the process of preparing your website (optimising it) to be more search engine ‘friendly’. This yields increased visibility in natural search results because search engines can better analyse your site’s content and purpose.

Crawler-based search engines, (such as Google) "crawl" or "spider" the web, then create their listings automatically. The search engine spider returns to a website on a regular basis (every month or two) to look for changes relevant to what users are searching for.

Q6: Why do you need to optimise your site?

There are billions of web pages on the internet. The process of search engine optimisation (SEO) is essential to your website’s success to make sure your website is one of the first to be seen by prospective customers when they search the internet. It is imperative to optimise your website to achieve top rankings in search engine results.

Q7: What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is making your web pages search engine 'friendly'. It is more than just creating meta-tags in the html of your web page. It is making sure that the words, used to describe your business and industry, are placed within your web page content.

But it doesn't end there: SEO is also about link popularity, keyword density, page titles and even your domain name.

Q8: Why Do I Need Search Engine Optimisation?

There are many benefits to having your website optimised for the Search Engines, these include:
- Being found by potential customers - if your website is not appearing in the more popular search engines then you    are    limiting the growth of your business.
- Being found on the web ahead of your competitors, ensuring potential customers at least view your website listing.
- Being included in the search engines is an affordable way to advertise to potentially, a worldwide customer base.